Barcelona, Spain (1 March 2023) – GCN Group, the largest B2B channel network, is taking the lead in the consolidation of Latin America’s IT Distribution market. Bringing together the leading local IT Distributor across Central and South American countries, GCN Group increases its position to the leading distributor with operations in the diverse markets.
GCN Group partner’s deliver differentiating value as part of GCN Group for their partners with a wider vendor portfolio, an industry leading B2B platform and marketplace and a range of value-added services for resellers.
GCN Group is currently present in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru and Uruguay. In LATAM, GCN Group serves a combined total of 50,000 partners and distributing products from hundreds of vendors, with software and cloud distribution through KATY Platform, the B2B digital platform, powered by GCN, offering an interactive ecosystem with high profitability business solutions.
Vendors have access to LATAM through one consolidated network, simplifying the process by leveraging the local market expertise of each country. As a vendor operating through the Group, they have the ability to deliver and manage their products and solutions seamlessly across multiple countries, languages and market differences. With country-specific operations in each market, vendors can rely on successful business practices to establish consumer trust and sales.
As one of the largest players in the LATAM market, GCN Group focuses on continued growth to secure reach across the entire region, whilst driving digital transformation to empower its Group members to stay ahead of the market and competition.
“GCN Group understands the entire LATAM market better than anyone, from knowledge of local financial and legal practices to the consumer behavior of channel partners,” said Miquel Rey, CEO & Founder of GCN Group.
“As a Group, we can ensure local operations are provided with support and knowledge, as each Group member is successfully operating in the country for a number of years, with an established network of partners and proven business success,” added Angelamaria Bova, Global Business Development Director. “This advantage is key for vendors wanting to expand into the attractive Latin American market, in both an efficient and cost-effective way.”
Worldwide, GCN Group has a network of 49 countries, reaching over 100,000 resellers across 6 continents with an extensive vendor portfolio of hardware and software equipment.
With a truly global reach paired with local expertise and market knowledge, GCN Group is positioned as the most qualified network of IT distributors, working together to reach one common goal: scale sales, streamline business in a digital landscape and reach all corners of the globe through strategic relationships across distributors and vendors.
About GCN Group
GCN Group leverages the insight, presence and local market knowledge of successful IT distributors around the world, with the mission to lead a digital transformation through the integration and collaboration of all members of the B2B channel. GCN Group offers a digital platform in the B2B market, connecting all channel members to create the largest B2B channel network. More than a marketplace, KATY Platform is an interactive ecosystem with high profitability business solutions for each member of the channel, offering digital marketing, business management, automatic services, support and training, and BI-based reports to connect to customers effectively and efficiently. GCN Group is positioned to reach 100 countries and all corners of the globe, creating further relationships with key distributors and vendors under one platform. For more information, visit www.GCNGroup.org or follow GCN Group on LinkedIn.