Peru Enters GCN Group

Peru Joins GCN Group with Direct Support from Group Partners

Area Digital Business joins the GCN Group as the newest member representing Peru, securing a majority presence for GCN Group in South America.

As now part of the largest group of distributors in the world, GCN Group, the new partnership allows them a unique position in Peru and gives greater business projection, whilst aligned with technological and industry changes.

Area Digital Business is able to undergo a business transformation from a traditional to digital business model seamlessly and successfully in the LATAM market by leveraging the best practices and immense knowledge and expertise of the Group. With direct access to a line of business experts and specialists in the industry, Area Digital Business will build upon a digital strategy that enhances their interaction and operation between people, processes and new adopted technology.

“Working closely with our digital distributors in the Group, who already have a strong understanding of the Group’s value and business model, Area Digital Business will reap the benefits of both marketing and technical assistance to develop and achieve their business goals whilst having a positive impact on the distribution market in Peru” said Paul Durand, President of Americas at GCN Group.

Headquartered in Lima, Peru, Area Digital Business works with resellers across the country. Through the continuous incorporation of new brands and products, Area Digital Business has a strong commercial offer and relationship with the market.

“With a ‘spread the wealth’ mindset, GCN Group can ensure the right strategy to deliver strong business potential and meaningful relationships in the Peruvian market with the expertise found amongst our local distributor partners,” said Angelamaria Bova, Business Development Director at GCN Group. “By leveraging our unique business model and driving digital transformation in multiple markets across the globe, we have the proven capacity to lead businesses through these digital implementations with collaboration and a people-centric approach.”